From 2025, GBM rebrands as Studio GBM
General Business Machines Limerick Ltd (GBM) has been a leader in business machines and reprographics since its establishment in 1967.
As a second-generation, Irish-owned family business, we blend cutting-edge print technology, state-of-the-art machinery, and software to deliver innovative solutions tailored to our clients’ needs.
GBM business card c.1970
Over the years, we have been continually refreshing our brand identity, expanding our service offerings and embracing production innovations.
58 years on, GBM is evolving again.
Introducing Studio GBM: A New Era of Creativity and Innovation
To better showcase our full portfolio, we’re launching Studio GBM, a dynamic umbrella brand that unites our expertise across multiple creative and print disciplines. This will make navigating our services easier than ever.
From 2025, Studio GBM will serve as the creative hub for all our premium sub-brands, ensuring a cohesive and streamlined experience.
At Studio GBM, we believe that Good Branding Matters. Each of our sub-brands specialises in a unique aspect of print and design.
Meet Studio GBM’s Premium Sub brands:
GBM is the core production house, offering everything from large and small format printing to signage, installations, and technical graphics.
Fine Art Printing offers a curated selection of premium materials, including acid-free, conservation-standard papers, dye-sublimated photographic panels and non-woven wallcoverings, providing clients with an unparalleled choice of size and materials.
Just Exhibit is the brand that advertises your brand. From merchandise and display systems to flooring and installations, we make it so you can exhibit. Also launched is our new rental service that makes exhibiting even more affordable.
Story on a Wall transforms spaces with captivating wallcoverings that tell your brand’s story. Our holistic design service weaves together brand identity, mission, culture, and history, creating visually striking murals that leave a lasting impact.
Wallpapers of Ireland is a soon to be launched online ‘Designed in Ireland’ brand. For the global market, this brand offers digitally printed, high quality rolls of wallpaper for residential and commercial applications.
20/25 Vision
General Business Machines Limerick Ltd., a business machine supplier and reprographics house, was established in 1967. Over the years, the company has gone through many changes; new logos, brand colours, service and production offerings to name but a few.
The company entered the large format digital print world in 1994, and we haven’t looked back since.
Rebranding and updating many times over the years imbues a sense of pride in all that this family company has been, clarity on where it is positioned currently and ambition as to what the vision for the future will be.
What’s New - Studio GBM
For 2025, we are creating a new umbrella brand, Studio GBM, to allow greater and easier client access into the company’s capabilities and offerings. With 58 years of client service, the width of what GBM do can be difficult to navigate; so 20 breakout sessions and 4 million coloured postits later, we are listening, hearing, understanding and implementing changes.
Studio GBM is a creative space; the umbrella brand under which our sub brands will sit. It is the space in which good branding matters.
Sub brands :
GBM, the original brand, remains the production hub; it’s the powerhouse behind our large and small format print, concept design, signage, installation work, lamination, large format scanning and technical graphics.
Fine Art Printing is a brand which offers ICC profiled and certified prints . Acid free papers, conservation standard papers, dye sublimate panels and wallcovering non woven papers allow clients an unparalled choice of sizes and materials. A certified colour laboratory since 2022, the FAP teams have been producing fine art prints since 2010 under the GBM brand.
Just Exhibit is the Studio GBM brand that advertises client brands! The JE strap line is ‘We make it so you can just exhibit’ and it offers just that. Promotional material, flooring, expo systems, printed collateral and advice. The company have been in this market since 2001 under the GBM brand, both as an importer, an exporter, a distributor, a retailer and a stand builder. 2024 saw the new brand JE move into the expo rental and installation market, giving clients even more options when it comes to marketing.
Story on a Wall is the design based visual storytelling brand that takes guidelines, mission statements, corporate culture, company history and weaves it all into a design. SOAW offers an empathic and holistic design service to clients who are looking for a unique and exciting visual representation of their brand or company. This brand flexes well for different scales and applications; from creating one off showcase pieces to full building rebranding, the creative engine of experienced designers have scope to take it on. SOAW is also a good bolt-on for architects, HR teams, marketing departments and interior designers when collaborating on a fit-out.
Originally launched in 2022, the Wallpapers of Ireland brand has moved direction in terms of its offering based on market learnings over the past 24 months. This brand will relaunch as an online exclusive, Designed in Ireland, wallpaper for the global market in 2025. Starting with a heritage range of designs, WPOI will offer digitally printed, high quality rolls of wallpaper for residential or commercial applications.
Wallcoverings of Ireland as a brand will be retired in 2025. The creative baton will be passed to Story on a Wall, the fine art baton to Fine Art Printing, and the ‘of Ireland’ baton will be passed to Wallpapers of Ireland.
This reads a bit like a marketing plan; and maybe that is how it should read I suppose. It has always been our philosophy that this company only remains fresh and relevant if it is reimagined every 18 months. This reshuffle has taken a bit longer to nail down but the team are focussed, happy and looking forward to the new Studio GBM.
To keep it simple we will have one email point of contact for your enquiries :
sales@studiogbm.ie
Lunch & Learn
Welcome to Lunch & Learn
Throughout 2024, GBM will be hosting a series of lunchtime events.
Lunch & Learn includes a tour of the building and production capacity, showcasing the innovative products and services that each of our premium brands has to offer.
Doors open between 1pm and 2pm on the last Tuesday of every month and we are welcoming all professions to attend.
A light lunch will be provided.
Keep reading for more details on each event and where to reserve your place.
What’s coming this year
January’s Topic: How our 57 year old brand has evolved and stayed fabulous.
Join Dermot to chat about the family of new brands and services that GBM have added to their portfolio.
February’s Topic: Mobile light boxes
March’s Topic: Ireland's only ChromaLuxe Certified Lab
April’s Topic: How compelling and transformative wall coverings can tell a story.
May’s Topic: Fine Art Printing with Hahnemühle
June’s Topic: Seeing your name in lights with Just Exhibit
July’s Topic: GBM Production House
August’s Topic: How to move people as they move through your space
September’s Topic: Flexible self-build exhibition stands with the IsoFrame Wave.
October’s Topic: Spread the word with promotional tools.
November’s Topic: Integrating Dye Sublimate prints into Interior Design.
December’s Topic: Festive Roundup and the Year ahead